NSMBA Board of Directors Candidates – 2025

We are looking to fill 7 positions on the Board of Directors moving into 2025 (2 directors for re-election and 5 open spots)

Members will vote on who will become directors at the Annual General Meeting on November 28th

All candidates are posted below. Click the name or +/- icons to expand and shrink each profile.

Each member can vote for up to 7 candidates. Voting will be completed online on November 28th, so please click here for instructions. 

Anjulie Latta

Why would you like to join the NSMBA Board of Directors?

As an avid outdoor enthusiast and mountain biker, I have a personal connection to NSMBA’s mission and am passionate about preserving and expanding the trail network. My professional background and my love for the sport make me uniquely positioned to contribute to the board by offering strategic insights, promoting community engagement, and fostering relationships with partners to support the ongoing sustainability and growth of the mountain biking community on the North Shore. Joining the board is an opportunity for me to give back to the community and sport I am passionate about.

Tell us about yourself and any qualities you possess which would support you in being a successful NSMBA Director.

I am a strategy consultant with a proven track record in business development, marketing, and partnership building. My experience spans multiple industries where I have led initiatives that drive growth, increase brand awareness, and enhance community engagement. A key quality I bring is my ability to identify opportunities and translate them into actionable strategies. Whether through increasing revenue, fostering partnerships, or streamlining operations, I focus on delivering results that align with organizational goals. I also have an amazing sense of humour and love connecting with people.

Please share any relevant employment and/or volunteer experience that you feel would be beneficial to the NSMBA Board.

I have extensive experience in strategic leadership and marketing, which would be directly beneficial to the NSMBA Board. I’ve led projects focused on brand development, partnership building, and market growth. My work with Rugby Canada involved managing sponsorships, partnerships, and events – skills that would translate well to expanding NSMBA’s community engagement and partnerships. One of my key projects with Rugby Canada involved implementing a CRM solution that led to a 25% increase in revenue—a skill set that could help further develop and promote initiatives for the association. At viaSport BC, I led a comprehensive brand refresh and digital transformation project including a new website build, focusing on audience growth and engagement through targeted marketing strategies. I also led the PlaySafe BC safety in sport brand strategy. This included overseeing social media, website content, and community management, areas crucial to the growth and visibility of NSMBA. I was involved with the Alzheimer’s Society of BC as part of the Ascent for Alzheimer’s team, a group of people who trained for a year to climb Mount Kilimanjaro and raise money for Alzheimer’s research. This was a truly life-changing experience, and I continued to support the society for years after, volunteering at the Climb for Alzheimer’s event on Grouse Mountain. I’ve been an active volunteer in the mountain bike and trail running communities, helping out at BC Bike Race, SORCA & WORCA Toonie races, the Test of Metal race series, Comfortably Numb, the 5 Peaks Series, and the Coast Mountain Trail series. I was involved with SportMed BC as a clinic coordinator for the Sun Run InTraining program for over 5 years, became an Area Coordinator for Vancouver, managing multiple clinics, and helped to grow and shape the program. My love of skiing led me to become a volunteer ski instructor at Mount Seymour, which I enjoyed for many years.

Tell us about any experience, accreditations or competencies which pertain to the skills being sought for the Board of Directors.

I bring a wealth of experience in strategic leadership, business development, and brand marketing, which I believe aligns well with the skills sought by the North Shore Mountain Bike Association’s Board of Directors. Having worked as a Strategy Consultant with various organizations, I have honed my ability to develop and execute strategic plans that drive growth and enhance stakeholder engagement. My expertise in partnership development, content creation, and digital transformation would be highly valuable in promoting the association’s goals, building its community, and increasing its visibility. With a proven track record in project management, from overseeing complex sales processes to leading large-scale brand marketing initiatives, I am well-versed in governance principles and organizational leadership. I have worked closely with senior management and executives to align business objectives with overall strategy, demonstrating my ability to think strategically and contribute to the governance of a mission-driven organization like NSMBA. In addition to my professional experience, my academic background, including an Executive MBA and a Certificate in Digital Transformation Leadership from Simon Fraser University, further strengthens my leadership capabilities and strategic thinking, making me well-suited to contribute to the strategic direction and governance of the NSMBA.

Anthony Martins

Why would you like to join the NSMBA Board of Directors?

Mountain biking isn’t just a sport to me—it’s a lifelong passion and a part of my identity. After my first ride on Fromme in 2018, I was so drawn to the North Shore trails that I decided to move to BC to be closer to them. Growing up in rural Ontario, I was that kid building jumps and trails in the woods for my friends and me to ride, always heartbroken when they’d get torn down for development. So now, having the chance to protect and improve trails like these feels like a dream come true. I believe NSMBA needs Board Members who can help spread awareness about the trails and work closely with the local community to make them accessible for everyone. These trails are a space for connection, recreation, and mental well-being, and I’m eager to help bridge the gap between our biking community and local partners, and lean on my professional experience to collaborate with key stake holders with the NSMBA. By joining the board, I’d love to play a role in engaging more people, advocating for sustainable trail access, and ensuring the trails are safe and welcoming for riders of all ages and skill levels.

Tell us about yourself and any qualities you possess which would support you in being a successful NSMBA Director.

Leadership has been a cornerstone trait in my life. At an early age, I found myself volunteering with organizations such as OELC (Ontario Educational Leadership Centre) for over 7 years from an early age. I’m drawn towards empowering my friends, colleagues, and family towards their personal and professional goals – this feels like second nature to me. I’ve proudly worn many hats in my career in Sales, leading teams locally in Healthcare organizations across Toronto and he GTA,Nationally across Canada, and most recently for a Western Canada team that focus on growing their reach to people who need it the most. My ability to work in a team setting and drive strategic change across a group of likeminded individuals motivated by the same passion to give back to their local community make me an ideal candidate to sit on the BOD with the NSMBA.

Please share any relevant employment and/or volunteer experience that you feel would be beneficial to the NSMBA Board.

My career has given me a strong foundation in sales , strategic leadership, and community outreach—skills I believe would bring value to the NSMBA Board. Currently, I lead initiatives to expand access to healthcare solutions across Western Canada, and in past roles, I’ve overseen sales teams locally in Toronto, nationally across Canada, and for multinational brands. These experiences have strengthened my ability to drive strategic growth, engage diverse communities, and build relationships that create lasting impact. As a sales professional, I’ve learned that successfully leading people toward a common goal is essential. This is a skill I’m both proud of and eager to share as part of the NSMBA Board of Directors, working together to enhance and protect our trail network for the community.

Tell us about any experience, accreditations or competencies which pertain to the skills being sought for the Board of Directors.

My experience aligns well with NSMBA’s strategic goals, especially in stewardship, collaboration, and community education. Indigenous-Led Trail Stewardship Plan – My background in healthcare sales involves working across diverse communities, fostering respectful partnerships, and aligning stakeholders on shared goals. I can support NSMBA in building meaningful, respectful relationships with Indigenous leaders to guide an inclusive stewardship plan. North Shore Trail Working Group and Strategy – Leading teams across regions, I’ve developed skills in coordinating diverse groups toward a common mission. My experience in strategic alignment and collaboration would contribute to establishing a unified working group to support trail initiatives. Community Education Strategy – I have extensive experience in community outreach and education, having worked with top brands to promote health and wellness. I can help NSMBA develop education strategies that engage the public on trail stewardship, environmental care, and inclusivity. I’m excited to apply my background to NSMBA’s mission for sustainable and inclusive trail management.

Eleri Harris

Why would you like to join the NSMBA Board of Directors?

I’ve enjoyed my last 2 years on the NSMBA board and am hoping to continue that for the next 2 years.

Tell us about yourself and any qualities you possess which would support you in being a successful NSMBA Director.

I know the organisation well by now, and contribute to the wider org as well as more focused in the trials for all, snd events and volunteer committees.

Please share any relevant employment and/or volunteer experience that you feel would be beneficial to the NSMBA Board.

Previous 2 yrs on nsmba board. Previous 4yrs on muddbunnies/mountain ravens board

Tell us about any experience, accreditations or competencies which pertain to the skills being sought for the Board of Directors.

Grant/proposal applications

Egor Povaliaev

Why would you like to join the NSMBA Board of Directors?

I would like to play a bigger role in maintaining and preserving the trails and community which I grew up in.

Tell us about yourself and any qualities you possess which would support you in being a successful NSMBA Director.

I am a board member of The Jump Buddies Fellowship, a non-profit organization that’s main focus is to maintain the Loutet bike park in North Vancouver also referred to as LJB (Loutet Jump buddies). Our mission is to create and maintain a positive learning environment for locals to improve their skills in mountain biking, and establish a community asset to grow the sport for current and future generations.

Please share any relevant employment and/or volunteer experience that you feel would be beneficial to the NSMBA Board.

Being a part of LJB for the past five years has taught me valuable lessons in public relations and has made me a capable communicator and listener, as well as to navigate any social environments in the proper fashion and discourse.

Tell us about any experience, accreditations or competencies which pertain to the skills being sought for the Board of Directors.

LJB is proud to present annual events for the local community. This year we built a bike that was raffled off using tickets which were handed out by attending dig days. Which drove the crowd to be more engaged in participating in dig days, as well as educating the right skills in building and maintaining features.

Mike Nelson

Why would you like to join the NSMBA Board of Directors?

I consider myself  fortunate to have access our mountains I and want to contribute to creating a balanced, long-term mountain experience that benefits everyone. Joining the NSMBA Board would allow me to work alongside like-minded people, engaging our diverse community of trail users. As a parent, I hope to inspire my kids and others to give back to the communities that matter to them.

Tell us about yourself and any qualities you possess which would support you in being a successful NSMBA Director.

I grew up exploring Mt. Fromme, and my lifelong connection to these trails has instilled a deep appreciation for the environment and community. As someone who values stewardship, I believe in the importance of teaching the next generation about taking care of things of significance. My ability to collaborate, communicate, and find consensus can help the NSMBA continue the “Trails for All, Trails Forever.” mission.

Please share any relevant employment and/or volunteer experience that you feel would be beneficial to the NSMBA Board.

I’ve worked in the design and construction industry for over 20 years, focusing on bridging technology gaps between consultants, contractors, and land managers. This experience has honed my skill set to help manage complex projects and collaborate with diverse stakeholders. As a volunteer, I’ve been the volunteer coordinator for sanctioned ski racing events and co-chaired a national tech committee – roles that have strengthened my planning and leadership abilities.

Tell us about any experience, accreditations or competencies which pertain to the skills being sought for the Board of Directors.

I have experience working with land managers like Parks Canada and Islands Trust and the DNV, which align with the NSMBA’s focus on responsible land use. My volunteer work in ski racing has taught me how to manage events and coordinate teams, which could be valuable in expanding NSMBA’s community engagement and fundraising efforts. My background in project management and consensus-building fits well with the Board’s goals of strengthening partnerships and creating a sustainable future.

Nara Henderson

Why would you like to join the NSMBA Board of Directors?

I would love to give back the community and trails that me, my friends, and my kids love so much! I want to make an impact and support this incredible organization that has for so long supported the community. See my other notes on my passions for extra detail!

Tell us about yourself and any qualities you possess which would support you in being a successful NSMBA Director.

I am a longtime North Van resident, avid mountain biker and north shore trail user, passionate about biking, passionate about board work for sport and community, dedicated to promoting EDI, have strong strategic, decision making, negotiation, and other senior/exec level business leadership skills I can bring to the table.

Please share any relevant employment and/or volunteer experience that you feel would be beneficial to the NSMBA Board.

I am a business executive in tech, have strong leadership experience (decades!), have been a mtb coach in my past. I also have volunteered on other boards (4 years on North Shore Girls Soccer Club).

Tell us about any experience, accreditations or competencies which pertain to the skills being sought for the Board of Directors.

I have multiple degrees (BSc, MSc, Cert in Exec Strategic Leadership, and decades of business and people leadership experience in my career

Richard Grimes

Why would you like to join the NSMBA Board of Directors?

Love to give back to the community and offer some expertise in the world of HR and Adaptive Mt. Biking.

Tell us about yourself and any qualities you possess which would support you in being a successful NSMBA Director.

I am a father of two and our family loves spending time on our bikes in the North Shore Mountains. I am a Certified Human Resources Professional and ride bikes with my kids, one of which is an adaptive mountain biker.

Please share any relevant employment and/or volunteer experience that you feel would be beneficial to the NSMBA Board.

Human Resources and Adaptive Mountain Biking.

Tell us about any experience, accreditations or competencies which pertain to the skills being sought for the Board of Directors.

CPHR

Steve Lionais

Why would you like to join the NSMBA Board of Directors?

We have an incredible community asset on our doorstep. It’s brought me joy and a sense of community and I want to share this share this with others.

Tell us about yourself and any qualities you possess which would support you in being a successful NSMBA Director.

I have a background in business including marketing, strategy & finance and I believe I can help the NSMBA grow through a clear vision of what we want to achieve.

Please share any relevant employment and/or volunteer experience that you feel would be beneficial to the NSMBA Board.

I was the CEO & Founder of a software business that I later sold. I’m currently running another software business.

Tell us about any experience, accreditations or competencies which pertain to the skills being sought for the Board of Directors.

Marketing, strategy, and leadership.