Introducing New Additions to the NSMBA Team!

As the North Shore Mountain Bike Association (NSMBA) continues to grow and expand its influence in
the mountain biking community, we are thrilled to welcome two talented individuals who will
undoubtedly bring fresh perspectives and skills to our team. Please join us in extending a warm welcome
to Gareth Critcher, our new Marketing Manager, and Sarah Oehm, our new Partnerships & Events
Manager. With their expertise and passion for the sport, we are confident that they will play
instrumental roles in driving the NSMBA’s mission forward.

Gareth Critcher: Revitalizing our Marketing Efforts

Gareth Critcher joins us as the new Marketing Manager, and we couldn’t be more excited to have him
on board. With his vast experience in marketing and a deep understanding of the mountain biking
industry, Gareth brings a dynamic and innovative approach to promoting the NSMBA’s initiatives.
With Gareth at the helm of our marketing efforts, we anticipate a renewed focus on effectively
communicating our mission and initiatives to our members and the broader mountain biking
community. His strategic thinking and creativity will undoubtedly help us reach new heights, allowing us
to connect with more riders, increase our visibility, and strengthen our community engagement.
If you wish to connect with Gareth, you can reach out to him at

Sarah Oehm: Forging Strong Partnerships and Memorable Events

Joining Gareth as the new Partnerships & Events Manager is Sarah Oehm, a seasoned professional with
a true passion for creating exceptional experiences. Sarah’s background in event management,
combined with her enthusiasm for mountain biking, makes her the perfect addition to our team.
Sarah will play a crucial role in cultivating partnerships with local businesses, sponsors, and community
organizations, ensuring that we have the necessary support to drive our initiatives forward. Her
attention to detail and exceptional organizational skills will enable her to oversee the planning and
execution of unforgettable events, fostering a vibrant mountain biking culture on the North Shore.
If you wish to learn more about partnership opportunities, you can reach Sarah at

Together, Gareth and Sarah bring a shared commitment to the core values of the NSMBA: promoting
responsible trail stewardship, advocating for trail access, and fostering a diverse and inclusive mountain
biking community. Their contributions will be instrumental in advancing these goals and propelling the
NSMBA into an exciting new chapter. We are thrilled to have them both join our team and are confident
that their contributions will help us create a stronger, more connected, and vibrant mountain biking
community on the North Shore.

Trail for all. Trails Forever

Deanne Cote

Executive Director of the North Shore Mountain Bike Association